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[Case Study · 2026]

Always-on national presence, built around the UK’s everyday routes.

Sky Vegas

Digital Billboard · United Kingdom · 2026

Sky Vegas ‘Your Favourite Games, All In One Place’ billboard on a dusk street

[The Brief]

Sky Vegas partnered with Block Agency to launch a national advertising campaign built around the UK’s key transport routes, connecting with millions of people as they travelled across the country every day.

The plan

Block Agency identified an always-on presence as the key to building lasting brand awareness. Rather than short bursts of activity, we planned a continuous national campaign across major transport routes, keeping Sky Vegas consistently visible to audiences up and down the country as part of their daily journeys.

Markets

United Kingdom

Formats

Digital Billboards

Scale

500+ Billboards

Period

3 Months

[In Market]

Digital OOH · Premium Billboard Placements · London ·
Manchester · Birmingham · UK Nationwide

Sky Vegas ‘Your Favourite Games, All In One Place’ billboard above an ASDA Express
Sky Vegas billboard beside a bus stop on a dusk street
Sky Vegas billboard above an Automall dealership on a daytime high street

[The Result]

Sustained
nationwide
recognition.

10M+Total Campaign Reach
5M+Campaign Impressions
400+Ads Delivered Per Day

“Block Agency helped Sky Vegas build a presence that stayed visible, relevant and consistent across the UK.”

Marie Jain

Marketing Director, Sky Vegas

[Next Work]

Caddy Comps

Caddy Comps — Win This Sunday billboard
Want to be next? Tell us about your brand. We'll tell you where it should be seen. hello@blockagency.io

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