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[Case Study · 2026]

Eight months of national visibility, planned around the fairway

Caddy Comps

Digital Billboard · United Kingdom · 2026

Caddy Comps ‘Win This Sunday for 79p’ billboard on a London street

[The Brief]

Caddy Comps, the UK’s leading golf competition site, partnered with Block Agency to build long-term brand awareness and reach the country’s golfing audience through a highly targeted national campaign.

The plan

Using Block Agency’s data-led planning tool, the campaign was mapped around golf itself — identifying billboard sites close to golf clubs and in areas with a strong concentration of golf audiences. The result was an eight-month UK-wide campaign built around where golfers live, travel and play.

Markets

United Kingdom

Formats

Digital Billboards

Scale

400+ Billboards

Period

8 Months

[In Market]

Digital OOH · Premium Billboard Placements · London ·
Manchester · Birmingham · UK Nationwide

Caddy Comps ‘Win This Sunday for 79p’ billboard with a red bus passing
Caddy Comps billboard beside a passing London bus
Caddy Comps ‘Win This Sunday for 79p’ billboard close up

[The Result]

Putting the
brand where
golfers are.

8M+Total Campaign Reach
2M+Campaign Impressions
200+Ads Delivered Per Day

“Block Agency helped us put Caddy Comps in front of the right audience, in the right places.”

Mark Antony

Marketing Director, Caddy Comps

[Next Work]

Blockchain.com

Blockchain.com — Land of hope and glory billboard
Want to be next? Tell us about your brand. We'll tell you where it should be seen. hello@blockagency.io

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