[Case Study · 2026]

Amplifying a Premier League sponsorship for the full 25/26 season.

Kraken

Digital Billboard · United Kingdom · 2026

Kraken ‘Step Up Your Crypto Game’ billboard outside Anfield’s Kop stand at dusk

[The Brief]

To support their sponsorship of Tottenham Hotspur, Kraken needed an out-of-home strategy that would extend the partnership beyond the stadium and reach supporters wherever the season took them.

The plan

Block Agency planned a season-long out-of-home campaign around Kraken’s Tottenham Hotspur sponsorship, activating high-impact sites around the club and along the routes travelling fans take on matchdays. Running throughout the full 25/26 football season, the campaign followed the rhythm of the fixture list to keep Kraken consistently visible to Tottenham supporters across London and the wider UK, both home and away.

Markets

United Kingdom

Formats

Digital Billboards

Scale

300+ Billboards

Period

25/26 Football Season

[In Market]

Digital OOH · Premium Billboard Placements · London ·
Manchester · Birmingham · UK Nationwide

Kraken ‘Grab Life By The Bitcoins’ billboard beside a stadium at dusk
Kraken ‘Step Up Your Crypto Game’ billboard on a night street by a Tesco
Kraken ‘Official Crypto Partner Of Tottenham Hotspur’ billboard with traffic light trails
Kraken ‘Grab Life By The Bitcoins’ billboard above nighttime traffic
Kraken ‘Unlock The Power Of Crypto’ billboard outside Notts County Football Club

[The Result]

Maximised the
reach and
brand impact.

7M+Total Campaign Reach
1.5M+Campaign Impressions
200+Ads Delivered Per Day

Block Agency helped us take the Tottenham partnership beyond the stadium and put Kraken in front of supporters throughout the season.

Marie Tom

Marketing Director, Kraken

[Next Work]

Caddy Comps

Caddy Comps — Win This Sunday billboard
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