Contact[Case Study · 2025]
Beyond launched Passo.Taking Dubai to premiumUK buyers.
Beyond
Digital Billboard · United Kingdom · 2025
[The Brief]
Beyond partnered with Block Agency to introduce Passo, a new UAE development, to high-value property buyers across the United Kingdom.The campaign focused on creating awareness at launch, driving purchase intent, and establishing a foundation for a long-term media partnership.
The plan
A nationwide OOH strategy placed Passo across high-impact locations, reaching affluent audiences through premium placements designed to maximise visibility and strengthen brand presence.
Markets
UK Nationwide
Formats
Digital Billboards, OOH
Scale
250+ Locations, Millions of Impressions
Period
Launch Campaign
[In Market]
Digital OOH · Premium Billboard Placements · London · Manchester · Birmingham · UK Nationwide
Maximised the reach and brand impact.
[The Result]
“Block Agency helped us bring Passo to the right audience at the right scale.”
Alex John
Marketing Director, BEYOND
[Next Work]
Caddy Comps
[Case Study · 2025]
Beyond launched Passo. Taking Dubai to premium UK buyers.
Beyond
Digital Billboard · United Kingdom · 2025
[The Brief]
Beyond partnered with Block
Agency to introduce Passo, a
new UAE development, to
high-value property buyers
across the United Kingdom.The campaign focused on
creating awareness at launch,
driving purchase intent, and
establishing a foundation for
a long-term media
partnership.
The plan
A nationwide OOH strategy placed Passo across high-impact locations, reaching affluent audiences through premium placements designed to maximise visibility and strengthen brand presence.
Markets
UK Nationwide
Formats
Digital Billboards, OOH
Scale
250+ Locations, Millions of Impressions
Period
Launch Campaign
[In Market]
Digital OOH · Premium Billboard Placements · London ·
Manchester · Birmingham · UK Nationwide
[The Result]
Maximised the
reach and brand
impact.
[Next Work]
Caddy Comps
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