Contact[Case Study · 2026]
Putting a World CupHost city in frontOf UK football fans.
Atlanta Tourism
Digital Billboard · United Kingdom · 2026
[The Brief]
Atlanta Tourism partnered with Block Agency to build awareness and excitement among UK football fans ahead of the FIFA World Cup 2026. As an official host city, Atlanta wanted to position itself as a must-visit destination for supporters travelling to the tournament.
The plan
A six-month national Out of Home campaign designed to keep Atlanta front of mind as World Cup anticipation grew. We used our UK-wide digital billboard network to reach football audiences in high-footfall locations and build sustained awareness ahead of the tournament.
Markets
United Kingdom
Formats
Digital Billboards
Scale
400 Screens
Period
2 Months
[In Market]
Digital OOH · Premium Billboard Placements · London · Manchester · Birmingham · UK Nationwide
Put Atlanta in front of football fans.
[The Result]
“Six months of visibility kept Atlanta front of mind as World Cup anticipation built, connecting the city with UK football fans at exactly the right moment.”
Sarah Williams
Marketing Director, Atlanta Tourism
[Next Work]
Caddy Comps
[Case Study · 2026]
Putting a World Cup host city in front of UK football fans.
Atlanta Tourism
Digital Billboard · United Kingdom · 2026
[The Brief]
Atlanta Tourism partnered with Block Agency to build awareness and excitement among UK football fans ahead of the FIFA World Cup 2026. As an official host city, Atlanta wanted to position itself as a must-visit destination for supporters travelling to the tournament.
The plan
A six-month national Out of Home campaign designed to keep Atlanta front of mind as World Cup anticipation grew. We used our UK-wide digital billboard network to reach football audiences in high-footfall locations and build sustained awareness ahead of the tournament.
Markets
United Kingdom
Formats
Digital Billboards
Scale
400 Screens
Period
2 Months
[In Market]
Digital OOH · Premium Billboard Placements · London ·
Manchester · Birmingham · UK Nationwide
[The Result]
Put Atlanta
in front of
football fans.
“Six months of visibility kept Atlanta front of mind as World Cup anticipation built, connecting the city with UK football fans at exactly the right moment.”
Sarah Williams
Marketing Director, Atlanta Tourism
[Next Work]
Caddy Comps
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