Contact[Case Study · 2026]
Reaching decision-Makers where LondonGoes to work.
Asana
Digital Billboard · United Kingdom · 2026
[The Brief]
Asana partnered with Block Agency to reach London’s busy professional audience, connecting with commuters and key business decision-makers throughout their daily journeys. With limited time and increasing digital noise, the campaign focused on reaching this audience when and where attention was highest.
The plan
We built the campaign around London’s commuter journey, using premium rail environments and peak commuter hours to reach professionals at key moments throughout the day. Day-part scheduling and bespoke creative ensured every impression was relevant to the mindset of the morning and evening commute.
Markets
United Kingdom
Formats
Digital Billboards
Scale
50+ Major UK Stations
Period
6 Months
[In Market]
Digital OOH · Premium Billboard Placements · London · Manchester · Birmingham · UK Nationwide
Turning daily commute into brand impact.
[The Result]
“By pairing premium rail environments with precision day-parting, Asana owned the moments when London’s decision-makers were most receptive.”
Alex Joseph
Marketing Director, Asana
[Next Work]
Caddy Comps
[Case Study · 2026]
Reaching decision-makers where London goes to work.
Asana
Digital Billboard · United Kingdom · 2026
[The Brief]
Asana partnered with Block Agency to reach London’s busy professional audience, connecting with commuters and key business decision-makers throughout their daily journeys. With limited time and increasing digital noise, the campaign focused on reaching this audience when and where attention was highest.
The plan
We built the campaign around London’s commuter journey, using premium rail environments and peak commuter hours to reach professionals at key moments throughout the day. Day-part scheduling and bespoke creative ensured every impression was relevant to the mindset of the morning and evening commute.
Markets
United Kingdom
Formats
Digital Billboards
Scale
50+ Major UK Stations
Period
6 Months
[In Market]
Digital OOH · Premium Billboard Placements · London ·
Manchester · Birmingham · UK Nationwide
[The Result]
Turning daily
commute into
brand impact.
“By pairing premium rail environments with precision day-parting, Asana owned the moments when London’s decision-makers were most receptive.”
Alex Joseph
Marketing Director, Asana
[Next Work]
Caddy Comps
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